Mobile Internet Service Advertising Solution, a service that lets operators serve targeted ads in off-portal Web pages on mobile devices. It is designed to help wireless carriers create new ad sales streams to complement data revenues and subsidize the cost of data delivery. Mobile advertisers worldwide will grow in the future. The solution is Multi-Service Platform which provides intelligent content adaptation for open Internet browsing on a variety of devices, from low-end handsets to high-end smart phones. Mobile Internet Service Advertising Solution enables operators to monetize off-portal traffic by inserting ads via the Web Module. It can potentially generate a multiple of their data revenues through a new ad inventory channel. Optional integration with media sales engines or third-party ad networks that currently serve on-portal advertising is also available.