Mobile Internet Service Advertising Solution, a service that lets operators serve targeted ads in off-portal Web pages on mobile devices. It is designed to help wireless carriers create new ad sales streams to complement data revenues and subsidize the cost of data delivery. Mobile advertisers worldwide will grow in the future. The solution is Multi-Service Platform which provides intelligent content adaptation for open Internet browsing on a variety of devices, from low-end handsets to high-end smart phones. Mobile Internet Service Advertising Solution enables operators to monetize off-portal traffic by inserting ads via the Web Module. It can potentially generate a multiple of their data revenues through a new ad inventory channel. Optional integration with media sales engines or third-party ad networks that currently serve on-portal advertising is also available.

Ring back tones replace the standard "ring-ring" sound heard when a call is connected and you're waiting for the other person to answer. Rings are replaced with content such as music, jokes, or personal messages that entertain waiting callers. They replace a run-of-the-mill sound with something fun and creative. A ring back tone service has the potential to generate more revenue per subscriber than a ringtone service. Downloaded mobile ringtones is represent ways for service providers to tap new revenue streams. With ringback tones, service providers can leverage the things that helped make ringtones a hit, such as the ability to personalize and liven up something otherwise mundane. Ring back tones work with any phone, old or new, wired or wireless.