Ring back tones replace the standard "ring-ring" sound heard when a call is connected and you're waiting for the other person to answer. Rings are replaced with content such as music, jokes, or personal messages that entertain waiting callers. They replace a run-of-the-mill sound with something fun and creative. A ring back tone service has the potential to generate more revenue per subscriber than a ringtone service. Downloaded mobile ringtones is represent ways for service providers to tap new revenue streams. With ringback tones, service providers can leverage the things that helped make ringtones a hit, such as the ability to personalize and liven up something otherwise mundane. Ring back tones work with any phone, old or new, wired or wireless.

Mobile Internet Service Advertising Solution, a service that lets operators serve targeted ads in off-portal Web pages on mobile devices. It is designed to help wireless carriers create new ad sales streams to complement data revenues and subsidize the cost of data delivery. Mobile advertisers worldwide will grow in the future. The solution is Multi-Service Platform which provides intelligent content adaptation for open Internet browsing on a variety of devices, from low-end handsets to high-end smart phones. Mobile Internet Service Advertising Solution enables operators to monetize off-portal traffic by inserting ads via the Web Module. It can potentially generate a multiple of their data revenues through a new ad inventory channel. Optional integration with media sales engines or third-party ad networks that currently serve on-portal advertising is also available.

Performance Management Systems Solutions is useful for their 2G/3G Network. It offers solution for fixed/IP and wireless domains for customers that are evolving towards consolidated network operations management. The solution addresses the needs of communication service providers (CSPs) and large enterprises when it comes to the challenges of managing both fixed and mobile networks. This is especially important for those CSPs that are moving to a converged fixed-mobile network because it gives them the ability to quickly and efficiently resolve problems, reduce customer churn and provide a basis for future revenue enhancements by offering additional services that scale.
Performance Management Systems Solution can be used as a powerful resource to monitor and control the system.  It provides fast and flexible access to performance data and a reliable understanding of key performance indicators such as network availability, levels of interference, dropped calls, congestion, traffic levels, utilization, Grade of Service, error rates and other key performance indicators.

With this information, communication service providers (CSPs) is able to

• Identify problem areas
• Discover underlying trends before service-affecting problems arise
• Speed up the process of fault diagnosis
• Plan increases in network capacity

 

Nowadays, mobile network operators facing the fact that:

• Video will account for more than 60% of total mobile data traffic – driven by the continued rise of streaming and high-definition (HD) video and one-to-one video communications
• 10% of subscribers will generate 90% of the total traffic
• Stress on network capacity will continue to increase with LTE and other 4G network roll-outs – due to subscriber consumption of all available bandwidth
• Mobile data traffic will nearly double in volume annually over the next several years

The only way that mobile network operators can meet demand for capacity and realize the revenue growth potential of mobile data – either in the 3G or the 4G environment – is by improving the utilization and performance of their current and future network resources. That means supporting increasing amounts of multimedia traffic – more subscribers, more applications and more content – with available network capacity. It also means delivering a better user experience.

Optimization Service Node Wireless Access enables operators to increase available network capacity by 50% – without adding new spectrum or costly infrastructure. By increasing available network capacity, operators can:

• Defer capital expenditures (capex) for network upgrades and control operating expenses (opex) due to increased efficiency
• Deliver more content to more subscribers – increasing revenue growth
• Improve the user experience for mobile video and other popular, bandwidth-intensive applications – reducing churn

Optimization Service Node Wireless Access supports these business objectives by:

• Minimizing the flow of wasted or inefficient traffic over the network
• Dynamically prioritizing application traffic based on the requirements of each application
• Intelligently processing content to ensure the best possible user experience under prevailing network conditions