Nowadays, mobile network operators facing the fact that:

• Video will account for more than 60% of total mobile data traffic – driven by the continued rise of streaming and high-definition (HD) video and one-to-one video communications
• 10% of subscribers will generate 90% of the total traffic
• Stress on network capacity will continue to increase with LTE and other 4G network roll-outs – due to subscriber consumption of all available bandwidth
• Mobile data traffic will nearly double in volume annually over the next several years

The only way that mobile network operators can meet demand for capacity and realize the revenue growth potential of mobile data – either in the 3G or the 4G environment – is by improving the utilization and performance of their current and future network resources. That means supporting increasing amounts of multimedia traffic – more subscribers, more applications and more content – with available network capacity. It also means delivering a better user experience.

Optimization Service Node Wireless Access enables operators to increase available network capacity by 50% – without adding new spectrum or costly infrastructure. By increasing available network capacity, operators can:

• Defer capital expenditures (capex) for network upgrades and control operating expenses (opex) due to increased efficiency
• Deliver more content to more subscribers – increasing revenue growth
• Improve the user experience for mobile video and other popular, bandwidth-intensive applications – reducing churn

Optimization Service Node Wireless Access supports these business objectives by:

• Minimizing the flow of wasted or inefficient traffic over the network
• Dynamically prioritizing application traffic based on the requirements of each application
• Intelligently processing content to ensure the best possible user experience under prevailing network conditions